About the Family
5th Generation Farming Family. Advocates for the Future. Built on Tradition
Meet a 5th generation farming family rooted in Northern California, where a deep connection to the land has been passed down for generations. At the heart of it all is a fourth-generation farmer — a father who has dedicated his life to growing quality crops and preserving the legacy of American agriculture.
Growing up on the farm, that same passion carried into the next generation. As a Division I student-athlete, discipline, performance, and health have always been a top priority — both on and off the field.
That commitment to health is what sparked a change.
After making the decision to live a more non-toxic lifestyle, with a focus on reducing exposure to microplastics and unnecessary materials, our family saw an opportunity to do better — not just for ourselves, but for others.
This rice brand was created to make that choice easier.
Every bag is grown, milled, and packaged in the USA, with a focus on transparency, traceability, and a more thoughtful approach to how food is produced and delivered.
From our family to yours — this is rice you can trust.